Ético Coffee is a coffee brand I created for a school project. Following government packaging regulations, I was able to create a cohesive packaging design that meets the wants and needs of its target audience.
Ético Coffee's target demographic is millennials between 25-35 living in urban cities. They are hard workers, who love adventure and deeply care about justice and equality in our world. This target audience is specifically looking for ethical coffee that will bring them comfort with its rich and smooth flavours.
Merchandise & Stationery